WHO?
THE CONUNDRUM GROUP.
We are EXPERTS in HIGH-IMPACT, STRATEGIC
MARKETING PARTNERSHIPS that deliver RESULTS.
We are award-winning marketers focused on brand-building, partnerships, alliances, integrated co-branded marketing programs, promotions, and experiences. Founder Julie Lynn York spent her career in corporate (brand), nonprofit and agency leadership roles pitching and selecting strategic partnership opportunities.
The Conundrum Group team brings deep experience and real-world understanding of creating, building, and delivering partnerships and experiences for mutual benefit and maximum impact. We leverage our strong network, industry knowledge, and relationship-building skills to connect, mobilize, and activate thoughtful partnerships and meaningful collaborations.
We’ve had the pleasure of bringing together some of the world’s most iconic companies and brands such as Coca-Cola, Disney, Jack Daniel’s Tennessee Whiskey, General Mills, Nestle, Warner Brothers, The NBA, Walmart, GE, and Lego to create high-impact and buzz-worthy partnerships that inspire brand engagement, build loyalty, create long-term stakeholder value, and drive growth.
HOW & WHAT WE DO?
We leverage our ESTABLISHED NETWORK of contacts, our BUSINESS ACUMEN, and our RELATIONSHIP-BUILDING moxie.
WHY WE’RE DIFFERENT: Creative Ideation + Thoughtful Strategy = Innovative Execution
♦ We are experts in integrating relevant, on-trend physical and digital (Phygital) consumer experiences and engagement with traditional and online execution.
♦ We bring together internal and external stakeholders to ideate new approaches to delivering meaningful brand experiences and envision possible solutions.
♦ We work in collaboration with partners to achieve objectives that may include cross-promotion, loyalty programs, revenue generation, added value, and borrowed interest or a combination and deliver exceptional results
CATEGORY EXPERIENCE
CPG food & beverage, FMCP, retail, beverage alcohol, nonprofit, socially conscious, auto, restaurant, QSR, travel, hospitality, sports, lifestyle, luxury goods, entertainment (movie studios, streaming, licensing), events, festivals, wireless, convenience, home goods, banking, and e-commerce.
PARTNERSHIP MARKETING
Strategy♦Planning♦Asset Evaluation♦Partner Development♦Contract Negotiations♦Activation/Execution Management♦Post Program Analysis
INTEGRATED MARKETING
Campaign / Program Design♦Activation/Execution Management♦Post Program Analysis
SPEAKER ENGAGEMENTS/ WEBINARS
Why/How Partnerships♦Partnerships as a Marketing Strategy♦Designing Win-Win Partnerships
RELATED SERVICES
Partnership Marketing Training♦Integrated Marketing Campaign Design Training♦Sponsorship Development/Management♦Partnership Insights/Research
SEE WHAT OUR CLIENTS SAY.
TARA COLLINS BARTELT
FORMER STRATEGIC RETAIL ALLIANCE LEAD, COCA-COLA NORTH AMERICA
“In addition to her professional qualifications, Julie Lynn has personal qualities that make her well-suited for a leadership role. She’s organically assumed the role of partner program development “expert” that many of us at Coca-Cola go to with questions. She’s not afraid to take risks and often suggests new directions to explore. She’s committed to quality, growth, and progress and inspires me to strive for the same. In short, Julie Lynn is a person with vision who also has the rare ability to align others to that vision.
On a personal note, Julie Lynn has become a good friend over our years of working together on joint Jack & Coke programming. Her fun and friendly personality are just icing on the cake of her many other qualifications. I cannot think of anyone I’d rather work with in a partner program management capacity.”
WHEN? DON'T WAIT ANY LONGER.
We are READY to be your TRUSTED BUSINESS PARTNER to build WIN-WIN PARTNERSHIPS and INTEGRATED MARKETING CAMPAIGNS.
Do you . . .
- Need increased brand or product exposure and/or engagement?
- Need partner offers or budget-relieving “in-kind” support such as media inventory exchange?
- Need incremental marketing revenue /increased product or service sales?
- Need the equity association of another brand or borrowed interest of a sports or entertainment tie-in?
- Need to stand out or generate enthusiasm among your salesforce, customers/buyers, and/or shoppers and consumers?
IF YOU ANSWERED YES to any of the above, The Conundrum Group can provide solutions! We’re a strategic partnership, and integrated marketing group focused on building brands of all stages and sizes. As consultants vs. an agency, we have an unbiased approach.
We will help you FIND YOUR NEXT WIN! We are nimble and understand budgets are limited, timing is tight, and you need experts. That is where we come in. Project-based consulting, retainer programs, or “pick your brain” sessions are available BASED ON YOUR NEEDS.